I started this business in 2016 with the hopes of serving one client a week. At that time, that was a fairly optimistic goal because much of the population didn’t yet know that hiring a professional organizer was even an option! I would classify my first couple of years in business as slow and steady. It was perfect! My kids were still quite young and it all felt manageable. I built myself a small team of 4 and we felt like family. We were all gratified by the life changing work we were doing in our client’s homes and we truly loved what we were doing.
Fast forward to 2019 and a little show called Tidying Up with Marie Kondo premiered on Netflix. All of a sudden EVERYONE was interested in how an organized home could change your life. Initially I thought that maybe people would just do it themselves…boy was I wrong. This created a bit of a frenzy. Everyone wanted an organized home but most didn’t have the time or inclination to do it all on their own. Add another year and a pandemic and things went bananas! We were booking more jobs and lots more unpack and home setups. I was leading all of my on-site organization projects, calling leads on my way home and then doing marketing and social media at night after putting my kids to bed. I don’t know how but I did this for about a year before my husband looked at me and asked me a simple question. “Why?” The answer was, I’m a perfectionist and I can’t turn any part of my business over to anyone else…it’s too important.
In the interest of time, I’ll just say that I did some soul searching and realized that I was holding my business back by holding the reins so tight. It was time to take a leap of faith and I can say it was the best decision I have ever made with regard to my business. We now have 4 Team Leads and 6 Co-Leads and a team of over 25. We typically run two jobs a day but with the addition of our Tidy Assist and Tidy Lite can sometimes run 3-4 . We have recently expanded to Eastern Idaho and are looking forward to continuing to grow throughout Idaho.
I have learned a lot about this industry and running a small business. I have certainly made some mistakes along the way but I’m so happy for where we are today. I have an amazing team of women who are about the most compassionate group you will ever meet and we are always learning and growing. We have grown year over year with a slight dip in 2023 (we chalk that up to 2022 being the end of a bubble with a huge influx of new movers from out of state).
My latest passion has been building a semi-passive income for myself and mentoring other women who have an interest in starting or growing a professional home organization business on how to scale their businesses toward that same goal. My skillset includes over a decade in corporate sales and marketing combined with an ever restless mind that is always keen to learn.
I have created a digital download called The Ultimate Guide: How To Launch A Thriving Home Organization Company which can be purchased here. This is a 41 page comprehensive guide that I feel includes all the most practical and applicable information you might need when either starting or scaling your small home organization business.
In addition to that I do offer one on one coaching via Zoom. Those appointments can be set up here.
I can’t wait to help you build your business!
